Promotional Items = Bridesmaid Dresses --- Usually Waste Money & Ignored

Okay, it's promotional items and free giveaway ordering time.

The promotional item sales reps are calling and dropping by your business. Fred wants you to buy the same giveaways, branded items as last year --- free calendars, mouse pads, pens, coffee mugs to give away to strangers, customers and clients.

Before you even consider looking at the dreadful print or online promo item catalog, jammed with money-sucking, useless items, do one thing.

Open file drawers and closets and count how many bags, boxes and stacks of last year's (and previous years' promo junk items you have left over.)

Small Business Owners, Entrepreneurs, and Non Profits can save hundreds of dollars by using smart sales tips and marketing strategies instead of buying promotional items.

The Bridesmaid Dress Test

Promo Items = Bridesmaid Dresses. If you would not use the item or would not want someone to give YOU one, do not order any for your customers, prospects or clients.

Fred will tell you that you need promo items for branding and brand building. You do not. No pen, mouse pad, coffee mug, keychain or desk calendar has EVER generated a sales or even a prospect.

What attracts prospects and customers? Information about the solutions you provide better than anyone else to the problems the prospect needs to be solved. And you know that info will not fit on a pen, sticky note pad or desk calendar.

So, tell Fred "No thank you" when he calls for an appointment or drops by. Add up the money you will save from not ordering the promo junk. Pour a cup of coffee or a glass of wine and "Cheers!" for saving money and making a smart marketing decision!

Stay tuned for the ways to attract prospects, repeat customers and referrals. . . . with strategic marketing and sales tips that build your brand, your reputation, and your sales.

If you are not convinced that you do not need promo items,

go to www.salestipmarketing.com to learn more.